The Cup Email Format

RestaurantsMissouri, United States51-200 Employees

The Cup is a restaurant operation based in St. Louis, Missouri, established as the area’s first gourmet cupcake bakery in 2007. It expanded from its Central West End location to operate across two stores in St. Louis and Edwardsville, IL, offering made-from-scratch buttercream and a repertoire of classic cupcake flavors aimed at dessert enthusiasts. The business serves customers who value specialty, bakery-made sweets and seeks to provide high-quality, visually appealing confections for local dessert fans and celebratory occasions. Positioned within the desserts and bakery segment, The Cup builds on its connection to The Cakery, a related enterprise that has focused on custom-designed confections since 2005, and has grown to reach a broader regional audience in the Midwest. The company’s base location remains in Missouri, where it continues to serve a niche market that appreciates artisanal cupcakes as a centerpiece of their dessert offerings.

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