Insights

Impact-Driven Investment The Craftory specializes in funding challenger brands with mission-driven purposes aimed at improving health, society, and sustainability, presenting opportunities to partner with innovative brands aligned with social and environmental causes.

Growing Digital Ecosystem Through recent acquisitions and partnerships, including Fingertip and Untitled Group, the company is expanding its digital platform ecosystem, offering potential collaboration avenues for tech vendors and platform providers.

Focus on Monetization Linktree's recent launches of monetization features and brand collaborations indicate a strong emphasis on enabling creators and brands to generate revenue, creating opportunities for marketing, analytics, and payment solutions providers.

Technology Adoption Utilizing a broad tech stack including Adobe, HubSpot, and Elasticsearch, The Craftory demonstrates openness to integrating diverse digital tools, which may open doors for technology providers targeting innovative, mission-driven brands.

Emerging Market Engagement With a relatively small revenue range but active investment and partnerships, The Craftory's focus on new, digitally active consumer brands suggests potential sales opportunities in branding, social media, and digital marketing services tailored to disruptive startups.

The Craftory Tech Stack

The Craftory uses 8 technology products and services including Adobe, Squarespace, dc.js, and more. Explore The Craftory's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • Squarespace
    Content Management System
  • dc.js
    Javascript Graphics
  • Lodash
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • Elasticsearch
    Search Engines
  • Google Analytics
    Web Analytics

Media & News

The Craftory's Email Address Formats

The Craftory uses at least 2 format(s):
The Craftory Email FormatsExamplePercentage
First@thecraftory.ioJohn@thecraftory.io
84%
Last@thecraftory.ioDoe@thecraftory.io
16%
First.Last@linktr.eeJohn.Doe@linktr.ee
89%
FirstLast@linktr.eeJohnDoe@linktr.ee
6%
First@linktr.eeJohn@linktr.ee
3%
FirstL@linktr.eeJohnD@linktr.ee
2%

Frequently Asked Questions

Where is The Craftory's headquarters located?

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The Craftory's main headquarters is located at 170 Piccadilly London, England United Kingdom. The company has employees across 1 continents, including Europe.

What is The Craftory's official website and social media links?

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The Craftory's official website is linktr.ee and has social profiles on LinkedIn.

What is The Craftory's NAICS code?

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The Craftory's NAICS code is 52391 - Miscellaneous Intermediation.

How many employees does The Craftory have currently?

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As of February 2026, The Craftory has approximately 15 employees across 1 continents, including Europe. Key team members include Co-Founder & Chief Crafter: E. L. S.Co-Founder & Managing Partner: E. S.Partner: J. M.. Explore The Craftory's employee directory with LeadIQ.

What industry does The Craftory belong to?

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The Craftory operates in the Venture Capital and Private Equity Principals industry.

What technology does The Craftory use?

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The Craftory's tech stack includes AdobeSquarespacedc.jsLodashModernizrHubSpotElasticsearchGoogle Analytics.

What is The Craftory's email format?

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The Craftory's email format typically follows the pattern of First@thecraftory.io. Find more The Craftory email formats with LeadIQ.

When was The Craftory founded?

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The Craftory was founded in 2017.

The Craftory

Venture Capital and Private Equity PrincipalsEngland, United Kingdom11-50 Employees

The Craftory is an $550M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.

Our Mission
Deliver Righteous Causes, brand by brand. When we say ‘Righteous Cause’ we’re not getting churchy, we’re talking about a brand purpose that aims to make the world a better place.

Our New House of Brands
We're building the house of brands for the 21st Century. There are a handful of big themes we really care about - these are the truly Righteous Causes that excite us, and stand to change our world:

1. Deliver Good Health
2. Democratise Access
3. Progress Society
4. Prosper Sustainably
5. Champion Self-Esteem

If your brand addresses any - or multiple - of the themes listed here, we'd love to talk. Think we've missed something important? Hit us up. We're all about visionary thinking, progress and collaboration.

Section iconCompany Overview

Headquarters
170 Piccadilly London, England United Kingdom
Website
linktr.ee
NAICS Code
52391 - Miscellaneous Intermediation
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $1M

    The Craftory's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    The Craftory's revenue is estimated to be in the range of $1M

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