Digital Ad Upsell The Collegian already uses AdSense and analytics, indicating readiness to monetize the campus audience with targeted advertising, sponsor deals, and programmatic buys. Offer managed ad operations, creative formats (native, display, video), and performance reporting to boost ad revenue.

Video Revenue Opportunities They produce campus event videos and host web exclusives; monetize video production services, sponsored video series, campus-event livestreams, and on-site video placements to diversify revenue.

Sponsored Content Partnerships With web exclusives and editorial content, there is potential to offer branded content, native advertising, and sponsorships aligned with university departments and student life to generate revenue while maintaining editorial integrity.

University Marketing Alignment As a university-affiliated publication, there is opportunity to partner with HBU marketing and admissions for content marketing, alumni engagement, and recruitment campaigns, enabling bundled cross-promotional offerings.

Tech & Analytics Enablement Leverage the current WordPress stack and analytics to propose upgraded CMS support, SEO enhancements, ad-ops tooling, and analytics-driven reporting to maximize reach and monetization opportunities.