Premium beverage program Target premium cafe chains and hospitality groups with a proposal to expand the Original Ice Blended and new seasonal flavors into their menus, highlighting high-quality Arabica sourcing and handcrafted beverages that command premium pricing.

Regional expansion leverage Leverage CBTL Asia HQ status and a presence in over 20 countries to pitch co-branded regional stores or pop-up concepts in emerging markets, offering turnkey store setups and localized menu adaptations.

Digital commerce boost Propose integrated online ordering and contactless payments partnerships using existing tech stack (Shop Pay, Amazon Pay) to drive off-premise sales, loyalty signups, and curbside pickup for higher average order value.

Experiential promotions Introduce limited-edition collaborations ( Hello Kitty mug, seasonal mixers) with retail partners or franchisees to create event-driven campaigns that raise foot traffic and cross-sell beverages and merch.

Sponsorship and events Capitalize on existing sponsorships like the ASICS Los Angeles Marathon by offering branded beverage stations, sampling, and loyalty program tie-ins to boost brand visibility and drive nearby store visits.