Strategic Partnerships The Class has demonstrated success through partnerships with high-profile brands such as Proper Hotels and Stash Invest, indicating a clear path for sponsorships, in-room experiences, and cross-promo opportunities that can be leveraged to expand corporate wellness programs and premium fitness collaborations.

Growth Potential With a revenue range of 25M-50M and a lean headcount (51-200 employees), The Class sits in a scalable mid-market position where enterprise deals with hospitality, fitness studios, or corporate wellness platforms could drive accelerated growth without the complexity of large enterprise sales cycles.

Tech Enablement Existing tech stack including cart functionality, Klaviyo, Google Tag Manager, YouTube, and analytics tools suggests readiness for e-commerce expansions, content marketing efficiency, and data-driven retargeting—ideal for selling class subscriptions, corporate access passes, or branded wellness programs.

Market Differentiation A unique cathartic, mat-based, music-driven workout with mindfulness and emotional release creates a compelling value proposition for partnerships with lifestyle brands, hotels, and wellness platforms seeking differentiated fitness experiences.

Sales Opportunities Target verticals include boutique hotel in-room fitness programs, corporate wellness partnerships, white-label experiences for studios, and cross-promotions with similar wellness brands; potential to upsell premium memberships, branded classes, and performance-based licensing.