Strategic Partnerships There is a pattern of collaboration with hotels and financial platforms (Proper Hotels, Stash) to broaden reach. Target hospitality brands, wellness platforms, and fintech/BNPL partnerships to place The Class experiences in hotel chains, residence clubs, or member benefits programs.

Corporate Wellness The Class offers a mental and physical reset through a mat-based, music-driven workout, which aligns with corporate wellness programs. Propose B2B packages to mid-market and enterprise clients seeking mindfulness, stress reduction, and team-building through scheduled sessions or on-site trials.

Digital Ecosystem Current tech stack includes Amplitude, Klaviyo, Slack, Zoom and Squarespace Commerce, indicating strong digital engagement and potential for targeted campaigns and virtual classes. Leverage data analytics and email automation to upsell memberships, exclusive classes, and branded content.

Growth Potential Revenue is in the multi-mix range with a mid-size team; opportunities exist to scale through franchise-like partnerships, private-label classes, or licensing deals with boutique fitness studios seeking unique cathartic experiences.

Content and Experience With a focus on curated playlists and guided instruction, co-create branded workout series or experiential content for hospitality venues, creator collaborations, and fitness apps to expand reach and create recurring revenue streams.