The Center for Advanced Hindsight at Duke University Email Format

Research ServicesNorth Carolina, United States11-50 Employees

The Center for Advanced Hindsight at Duke University is a research group led by Dan Ariely that applies behavioral science to improve well-being—happiness, health, and wealth—for people at home and abroad. Based in Durham, North Carolina, it operates within the university’s research ecosystem and pursues a range of projects through academic work and collaborations. Its outputs include scholarly publications as well as accessible formats like comics that illustrate behavioral concepts, with the aim of turning insights into practical solutions for real-world problems.

In the realm of applied research, the center partners with organizations to design and test interventions that leverage behavioral insights to address challenges such as financial well-being for low- to moderate-income households, as exemplified by the Common Cents Lab and its collaboration with Homebase. A notable recent development is the February 2023 announcement of three schools that comprise Black psychology.

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