Contingency Model The firm operates on a contingency-fee model, aligning client outcomes with revenue potential and suggesting opportunities to upsell by offering performance-based pricing or expanded services tied to successful outcomes.

Restructuring Growth Recent leadership addition in restructuring, insolvency, and receivership indicates a strategic expansion into distressed corporate work, presenting cross-sell opportunities to clients facing solvency challenges or complex restructurings.

Strong Resources As the complex commercial litigation arm of a large national contingency firm, the Business Trial Group can leverage substantial resources and reputational strength to win high-stakes cases, a compelling pitch for risk-heavy clients seeking proven capability.

Tech Enablement Utilizes a modern tech stack (WordPress, HubSpot Analytics, OneTrust, Google Cloud, DocuSign, etc.) for marketing, data-driven client engagement, and secure workflows, enabling scalable outreach and streamlined intake.

Mid-Sized Focus With 11-50 employees and revenue in the low millions, there is a clear opportunity to target mid-market commercial clients needing contingency-based litigation support and flexible fee arrangements.