Growth potential Target market expansion and cross-selling opportunities across the company’s multiple divisions in the cleaning and specialty chemical space, leveraging private label offerings and branded products to broaden customer reach.

Product launches capitalize on recent and upcoming product introductions such as Cling II, One Up Dri-Buff, and Truekleen Frothy Cookery Cleaner to push into new segments and facilities with updated cleaning chemistries and performance claims.

Key hires Leverage new sales leadership and business development hires to accelerate channel development, national accounts, and strategic partnerships; identify target opportunities in facilities management, hospitality, and institutional segments.

Sustainability angle Highlight mission around healthy, clean, and safe environments to win business with customers prioritizing sustainable formulations and green cleaning programs, offering compliant and performance-driven solutions.

Tech-enabled selling Utilize the tech stack and digital presence to enhance outreach and e-commerce-enabled sales, deploy content and case studies through email marketing, and track engagement with analytics to refine targeting and messaging.