LeadIQ logo
Learn more at LeadIQ.com

Insights

Strategic Partnerships The Bruce Company actively engages in community and charitable initiatives (e.g., Make-A-Wish partnership) which signals openness to co-branded sponsorships, philanthropy-driven campaigns, and mutually beneficial community outreach opportunities that can be leveraged to broaden client networks and generate referral partnerships with local organizations and nonprofits.

Residential-Commercial Scale With services spanning residential and commercial landscape design, construction, maintenance, irrigation, and golf course projects, there is a clear opportunity to upsell bundled maintenance agreements, cross-sell irrigation optimization, and create contract-ready proposals for property management firms, HOAs, and corporate campuses seeking end-to-end outdoor solutions.

Geographic Focus Direct service coverage in Madison, Milwaukee, Racine and surrounding suburbs presents a focused regional market. Sales teams can prioritize targeted outreach to landscape managers, facility directors, and golf course superintendents in these areas, tailoring proposals to local climate, regulations, and competitive dynamics.

Digital and CRM Readiness A diverse tech stack (iCIMS, Microsoft Dynamics, Mailchimp, Shopify/WooCommerce, Google Cloud, Asana/Trello) indicates readiness for multichannel lead capture, CRM-driven account-based marketing, and streamlined project management—opportunities exist to improve lead nurturing, automated follow-ups, and digital-asset driven campaigns for commercial clients.

Revenue Opportunity Size Reported revenue range of 250M–500M aligns with mid-market to enterprise capabilities, suggesting potential for large-scale ongoing service contracts, long-term maintenance portfolios, and performance-based projects with commercial clients, parks, or municipalities seeking reliable partners for multi-year scopes.

Similar companies to The Bruce Company of WI, Inc.

The Bruce Company of WI, Inc. Tech Stack

The Bruce Company of WI, Inc. uses 8 technology products and services including iCIMS, Shopify, WooCommerce, and more. Explore The Bruce Company of WI, Inc.'s tech stack below.

The Bruce Company of WI, Inc.'s Email Address Formats

The Bruce Company of WI, Inc. uses at least 4 email formats:
The Bruce Company of WI, Inc. Email FormatsExamplePercentage
FLast@brucecompany.comJDoe@brucecompany.com
91%
Last@brucecompany.comDoe@brucecompany.com
4%
First.Last@brucecompany.comJohn.Doe@brucecompany.com
4%
FiLast@brucecompany.comJoDoe@brucecompany.com
1%

Frequently Asked Questions

What is The Bruce Company of WI, Inc.'s phone number?

Minus sign iconPlus sign icon You can contact The Bruce Company of WI, Inc.'s main corporate office by phone at
+1-608-836-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Bruce Company of WI, Inc.'s official website and social media links?

Minus sign iconPlus sign iconThe Bruce Company of WI, Inc.'s official website is brucecompany.com and has social profiles on LinkedIn.

How much revenue does The Bruce Company of WI, Inc. generate?

Minus sign iconPlus sign icon As of October 2026, The Bruce Company of WI, Inc.'s annual revenue is estimated to be $250M - $500M.

What is The Bruce Company of WI, Inc.'s SIC code and NAICS code?

Minus sign iconPlus sign iconThe Bruce Company of WI, Inc.'s SIC code is 0783 - Ornamental Shrub and Tree Services and NAICS code is 81 - Other Services (except Public Administration).

How many employees does The Bruce Company of WI, Inc. have currently?

Minus sign iconPlus sign iconAs of October 2026, The Bruce Company of WI, Inc. has approximately 145 employees across 2 continents, including North America and Europe. Key team members include Chief Executive Officer: A. M., Chief Executive Officer: B. A. and Chief Financial Officer: M. K. Explore The Bruce Company of WI, Inc.'s employee directory with LeadIQ.

What industry does The Bruce Company of WI, Inc. belong to?

Minus sign iconPlus sign iconThe Bruce Company of WI, Inc. operates in the Consumer Services industry.

What technology does The Bruce Company of WI, Inc. use?

Minus sign iconPlus sign iconThe Bruce Company of WI, Inc.'s tech stack includes iCIMS, Shopify, WooCommerce, Mailchimp, Microsoft Dynamics, Google Cloud, Asana and Trello.

What is The Bruce Company of WI, Inc.'s email format?

Minus sign iconPlus sign iconThe Bruce Company of WI, Inc.'s email format typically follows the pattern of FLast@brucecompany.com. Find more The Bruce Company of WI, Inc. email formats with LeadIQ.

When was The Bruce Company of WI, Inc. founded?

Minus sign iconPlus sign iconThe Bruce Company of WI, Inc. was founded in 1952.
The Bruce Company of WI, Inc. logo

The Bruce Company of WI, Inc.

Consumer ServicesWisconsin, United States51-200 Employees

The Bruce Company of WI, Inc. operates in the consumer services sector, offering a broad spectrum of landscape products and services for residential and commercial clients. Its offerings include retail garden center resources, landscape design and construction, ongoing maintenance, irrigation, nurseries, water features and ponds, interiorscapes, and golf course construction and maintenance, serving a range of outdoor and exterior needs throughout the Madison, Milwaukee, and Racine metropolitan areas and surrounding suburbs. The company appears to position itself as a full-service landscape provider capable of supporting projects from initial design through ongoing care, addressing aesthetic, functional, and environmental aspects of outdoor spaces.

Headquartered in Middleton, Wisconsin, The Bruce Company operates with a regional focus and a workforce that supports diverse client engagements. A recent development notes a partnership with the Make-A-Wish Foundation of Wisconsin, reflecting involvement in community initiatives that align with its region served.

Section iconCompany Overview

Phone number
+1-608-836-****
Website
brucecompany.com
SIC Code
0783 - Ornamental Shrub and Tree Services
NAICS Code
81 - Other Services (except Public Administration)
Founded
1952
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $250M - $500M

    The Bruce Company of WI, Inc.'s revenue is estimated to be in the range of $250M - $500M

Company Leadership

  • Chief Executive Officer at The Bruce Company of WI, Inc.
    A. M.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at The Bruce Company of WI, Inc.
    B. A.
    Chief Executive Officer
    Mobile Phone
  • Chief Financial Officer at The Bruce Company of WI, Inc.
    M. K.
    Chief Financial Officer
    Mobile Phone
  • Owner at The Bruce Company of WI, Inc.
    B. S.
    Owner
    Mobile Phone
  • Owner at The Bruce Company of WI, Inc.
    S. B.
    Owner
    Mobile Phone

Employee Directory

  • Boutique Department Head at The Bruce Company of WI, Inc.
    J. N.
    Boutique Department Head
    Mobile Phone
  • Head at The Bruce Company of WI, Inc.
    L. S.
    Head
    Mobile Phone
  • Vice President at The Bruce Company of WI, Inc.
    T. R.
    Vice President
    Mobile Phone
  • Director Of Distribution & Retail Operations At The Bruce Company at The Bruce Company of WI, Inc.
    C. M.
    Director Of Distribution & Retail Operations At The Bruce Company
    Mobile Phone
  • Aquatic Services Department Manager at The Bruce Company of WI, Inc.
    S. W.
    Aquatic Services Department Manager
    Mobile Phone

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust LeadIQ to help them build pipeline confidently.

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.