Insights

Global store expansion Recent online store feature testing to improve international shopping suggests a focus on cross-border sales; opportunities exist to tailor messaging, currencies, and international shipping options to boost global conversions.

Mid-market revenue Revenue in the $10M–$25M range indicates a solid mid-market footprint with room for growth through channel optimization, wholesale partnerships, and upsell of premium organizers and gaming upgrades.

Niche product focus Specialization in storage solutions, box organizers, and gaming upgrades positions the company to target organized play enthusiasts, clubs, and retailers looking to differentiate product bundles.

Digital commerce stack Tech stack includes BigCommerce, Stripe, and online payments, signaling readiness for e-commerce acceleration, marketplace integrations, and enhanced checkout experiences to boost conversion rates.

Strategic partnerships Presence in local game stores and online direct-to-consumer channels offers opportunities to expand wholesale programs, co-branded bundles, and retail-centric promotions with compatible gaming brands.

Similar companies to The Broken Token

The Broken Token Tech Stack

The Broken Token uses 8 technology products and services including Hotjar, Segment, BigCommerce, and more. Explore The Broken Token's tech stack below.

The Broken Token's Email Address Formats

The Broken Token uses at least 3 email formats:
The Broken Token Email FormatsExamplePercentage
First@thebrokentoken.comJohn@thebrokentoken.com
71%
FirstLast@thebrokentoken.comJohnDoe@thebrokentoken.com
17%
First.Last@thebrokentoken.comJohn.Doe@thebrokentoken.com
12%

Frequently Asked Questions

What is The Broken Token's official website and social media links?

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The Broken Token's official website is thebrokentoken.com and has social profiles on LinkedIn.

How much revenue does The Broken Token generate?

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As of September 2026, The Broken Token's annual revenue is estimated to be $10M - $25M.

What is The Broken Token's SIC code and NAICS code?

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The Broken Token's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 31-33 - Manufacturing.

How many employees does The Broken Token have currently?

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As of September 2026, The Broken Token has approximately 20 employees across 1 continents, including North America. Key team members include : L. A. Explore The Broken Token's employee directory with LeadIQ.

What industry does The Broken Token belong to?

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The Broken Token operates in the Manufacturing industry.

What technology does The Broken Token use?

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The Broken Token's tech stack includes Hotjar, Segment, BigCommerce, Google Workspace, Google Cloud, Amazon Pay, Google Pay and Stripe.

What is The Broken Token's email format?

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The Broken Token's email format typically follows the pattern of First@thebrokentoken.com. Find more The Broken Token email formats with LeadIQ.

When was The Broken Token founded?

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The Broken Token was founded in 2013.
The Broken Token logo

The Broken Token

ManufacturingCalifornia, United States11-50 Employees

The Broken Token is a manufacturing company based in Vista, California, that designs and produces gaming accessories for board games and card games. Its products focus on storage solutions, box organizers, and upgrades intended to enhance how players manage and experience their games. The company serves hobbyists and players seeking practical, organized ways to store components and improve gameplay through tangible upgrades. Positioned within the gaming accessories segment, The Broken Token emphasizes functional products that address organization and accessibility for tabletop gaming enthusiasts. The business operates from its Vista location and has a modest-sized operation, reflecting a specialized niche in the broader gaming industry. A recent development noted is the testing of an online store feature aimed at improving shopping for international customers, indicating ongoing efforts to expand accessibility for diverse markets.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    The Broken Token's revenue is estimated to be in the range of $10M - $25M

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