NIL Licensing Leader The Brandr Group is a specialized NIL licensing partner with deep ties to major sports leagues (NFLPA, NBPA, MLBPA, USWNT) and a growing footprint in the college ecosystem, presenting a prime opportunity to upsell expanded licensing rights and integrated marketing programs with universities and brands seeking student-athlete activation.

University Network Representing group rights for student-athletes at over 85 universities positions TBG to facilitate multi-campus campaigns and cross-school sponsorships, enabling enterprise deals with brands aiming for broad collegiate reach and scalable activation across multiple campuses.

Strategic Partnerships Recent collaborations such as HawaiiUSA Federal Credit Union and Octane5 indicate a pattern of financial services and tech/e-sports adjacent brands seeking NIL activations, suggesting a ready-made entry path for similar sectors to leverage TBG’s university athlete roster for targeted campaigns.

Growth Signals With reported revenue between one and ten million and a lean team, there is potential for scalable partnerships and co-selling opportunities with larger agencies or platform players to accelerate deal volume while maintaining high-margin, high-touch client engagement.

Tech & Engagement TBG’s tech stack and brand-safe digital activation capabilities support scalable, data-driven campaigns; this could be paired with brands requiring digital merchandise, trading cards, video game collaborations, and activation across social and experiential channels to drive measurable ROIs.