The BrandAlley Group
RetailEngland, United Kingdom51-200 Employees
The BrandAlley Group is a UK-based retail company founded in 2008 that operates BrandAlley.co.uk as an off-price premium and luxury brand e-tailer, offering fashion, beauty and homeware with discounts of up to 70%. It runs a members-only marketplace with more than 10 daily flash sales, and an in-house buying team curates brands and products to meet customer demand and reduce waste. The group has grown through acquisitions, including Achica.com, Cocosa.com, BrandAlley France and Lombok, and in April 2023 acquired Internet Fusion Group, bringing logistics and customer service in-house and adding Surfdome and Country Attire. It has also invested in circular fashion via Sign of the Times and holds a majority stake in The Edit LDN, indicating expansion beyond its core off-price model. The company is headquartered in London at 69-77 Paul Street, EC2A 4NW, employs 51-200 people, and has reported revenue in the range of $10 million to $25 million; in May 2026 it declared bankruptcy and entered administration, and later that month Microsoft announced a new client relationship to modernize its finance operations using Dynamics 365 Business Central.