Brand Affiliation Leverage The Ben West Palm as an Autograph Collection property to target premium travelers seeking unique experiences and personalized service, offering high-touch partnership opportunities for luxury brands and experiential events.

Leadership Signals Engage with the Sales & Marketing leadership post of Elena Peroulakis to align sponsored programs, co-branded campaigns, and strategic room blocks that capitalize on their hospitality leadership and growing market presence.

Local Collaboration Capitalize on existing community initiatives like the Palm Beach Book Store partnership to propose cross-promotions, local commerce programs, and targeted offers to guests who value curated experiences.

Sustainability & Innovation Offer sustainability-oriented amenities, seasonal menus, and tech-enabled guest experiences that align with the property’s modern vibe and tech stack, creating sellable value for corporate clients focused on ESG and innovation.

Midmarket to Luxury Upsell With revenue in the mid-to-upper range and a boutique footprint, present tiered event packages, membership programs, and corporate retreats that move-per-guest value while leveraging their hidden capacity for meetings, meals, and rooftop activations.