Local Reach The Bellingham Herald commands broad local readership across print and digital channels (print, desktop, mobile apps, e-edition) with approximately 57,000 daily readers, presenting strong opportunities for localized advertising packages and community-focused campaigns.

Digital Marketing Positioned as local digital marketing leaders offering retargeting, video production, and cross-platform ad solutions, suggesting upsell potential for advertisers seeking integrated online campaigns beyond traditional print.

Growth & Talent Recent leadership addition as senior editor and ongoing community storytelling initiatives indicate an active growth trajectory and expanded editorial reach, which can be leveraged to offer content-driven sponsorships, branded storytelling, and events.

Tech Stack Utilizes a modern tech stack (WordPress, Adobe Experience Cloud, Amplitude, The Trade Desk, Dynatrace) enabling sophisticated analytics, optimization, and targeted advertising—sales opportunities include data-driven campaigns and enhanced measurement for advertisers.

Market Position Mid-sized local publisher with revenue in the $10M–$25M range and a focused regional footprint, presenting a clear target for advertisers in Whatcom County seeking community alignment, sponsorships, and mutually beneficial partnerships with local organizations.