Entertainment Tourism Leverage The Barefoot Bar’s lakeside destination status and family-friendly appeal to propose partnerships with local tour operators, event planners, and hotel concierges for bundled experiences combining outdoor dining, live entertainment, and water-based activities.

Sustainability Outreach Explore collaborations with Coastal Preservation Network and similar environmental nonprofits to create branded green initiatives or sponsorships that resonate with a lakefront audience, potentially driving community-focused marketing and sponsorship deals.

Tech Enablement Targeting the tech stack in use (AWS, Google Cloud, Salesforce, Wix/WordPress) to offer integrated marketing automation, loyalty programs, and eCommerce enhancements that boost online reservations, merchandise sales, and event bookings.

Award Momentum Capitalize on Parks Marina’s multi-award performance at Cobalt Boats Dealer Meeting to pursue cross-promotional opportunities with boat brands, marina services, and seasonal promotions to attract boating enthusiasts and impulse visitors.

Community Partnership Engage with local NGOs and community programs (Upper Des Moines Opportunity, Boatload of Toys) to develop cause-related campaigns that align with family-friendly branding, while unlocking co-marketing, sponsorship, and donor-driven revenue streams.