Insights

Midwest Icon The Armory combines historic venue integrity with flexible large-scale production capabilities, positioning it as a premier entertainment hub in the Midwest that could attract national touring acts and high-profile events seeking a unique venue experience.

Versatile Live Capacity With 3,000 to 8,000 standing capacity and seated configurations up to 5,500, plus dinner service for 2,500, there is broad potential to upsell bundled event packages for concerts, family shows, sports, trade shows, and corporate galas.

Diverse Event Portfolio Hosting concerts, comedy, MMA, boxing, basketball, trade shows, and corporate events indicates cross-selling opportunities across entertainment, sports, and corporate markets, appealing to organizers seeking a single, adaptable venue.

Growth through inquiries First sold-out concert series in 2017 and ongoing inquiries for 2018 onward suggest strong demand momentum; sales teams can capitalize on historical sell-through and active inquiry pipeline to secure multi-date bookings.

Tech & Local Footprint A robust tech stack and strong local presence enable data-driven marketing, retargeting to fans, and optimized event operations; partnerships with local businesses and sponsors can be pursued to expand reach and sponsorship revenue.

The Armory Tech Stack

The Armory uses 8 technology products and services including Google Ads Conversion Tracking, WordPress, MySQL, and more. Explore The Armory's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • WordPress
    Content Management System
  • MySQL
    Database
  • Facebook Chat Plugin
    Live Chat
  • Google Maps
    Maps
  • SWFObject
    Miscellaneous
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

The Armory's Email Address Formats

The Armory uses at least 1 format(s):
The Armory Email FormatsExamplePercentage
First@armorymn.comJohn@armorymn.com
80%
Last@armorymn.comDoe@armorymn.com
20%

Frequently Asked Questions

What is The Armory's phone number?

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You can contact The Armory's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The Armory's official website and social media links?

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The Armory's official website is armorymn.com and has social profiles on LinkedIn.

What is The Armory's NAICS code?

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The Armory's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does The Armory have currently?

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As of July 2026, The Armory has approximately 133 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Founder And Chief Executive Officer: L. D.Director Of Personnel And Facilities: O. S.Managing Director: L. Y.. Explore The Armory's employee directory with LeadIQ.

What industry does The Armory belong to?

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The Armory operates in the Entertainment Providers industry.

What technology does The Armory use?

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The Armory's tech stack includes Google Ads Conversion TrackingWordPressMySQLFacebook Chat PluginGoogle MapsSWFObjectGoogle AnalyticsApache.

What is The Armory's email format?

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The Armory's email format typically follows the pattern of First@armorymn.com. Find more The Armory email formats with LeadIQ.

When was The Armory founded?

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The Armory was founded in 1935.
The Armory logo

The Armory

Entertainment ProvidersMinnesota, United States51-200 Employees

The Armory is an entertainment venue located at 500 South 6th Street in Minneapolis, Minnesota, United States, and employs between 51 and 200 people. The facility was originally built in 1935–1936 for the National Guard and as an event space, preserving historical integrity while enabling large-scale production and arena-style shows in an intimate setting. It is described as versatile and modular, with a focus on curating experiences for both fans and artists. The Armory accommodates a standing concert capacity of 3,000 to 8,000 and seated configurations from 1,800 up to 5,500+, and can serve up to 2,500 guests for dinner, hosting events such as concerts, comedy, MMA, boxing, basketball, trade shows, award ceremonies, corporate events, galas, and private celebrations. It hosted its first series of sold-out live concerts in December 2017 and has been inviting inquiries for a wide variety of shows and events since then.

Section iconCompany Overview

Phone number
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1935
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    The Armory's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    The Armory's revenue is estimated to be in the range of $1M$10M

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