Fundraising Digital The Ark can enhance donor acquisition and retention by combining programmatic advertising with a strengthened Drupal-driven donation experience. Leverage existing AppNexus capabilities for targeted campaigns, optimize landing pages, personalize appeals by donor segments, and implement A/B testing and analytics to improve conversion and lifetime value.

Donor Engagement There is an opportunity to modernize donor and volunteer relationships through a nonprofit CRM and marketing automation. Implement recurring giving, event management, and robust reporting to deepen engagement, streamline stewardship, and enable data-driven fundraising strategies.

Staff Expansion With the addition of an Assistant Rabbi, The Ark is expanding its community programs. Offer leadership development, program management tools, and volunteer scheduling solutions to scale outreach, coordinate services, and improve program impact.

Web Modernization The Drupal CMS and design tools suggest strong content capability. Propose ongoing website maintenance, accessibility improvements, SEO optimization, content strategy, and digital asset management to increase reach and user engagement.

Security & Compliance Nonprofit donor data requires solid data governance and security. Provide security assessments, privacy/compliance guidance, backup and disaster recovery planning, and vendor risk management to protect donors and ensure regulatory resilience.