Fraud and risk Target mid to large fleets and merchants seeking robust fraud management. The company specializes in fraud prevention powered by machine learning and processes over twenty billion transactions annually, indicating a strong value proposition for risk-conscious customers such as fleets, banks, and payment processors.

Payment modernization Position as a provider of advanced payments and fleet mobility solutions to potential customers looking to upgrade legacy systems. With a global footprint and a growing customer base of over three million merchants, highlight scalable processing, fleet payments, and mobility-focused features.

AI driven insights Leverage big data and ML capabilities to offer actionable insights for pricing, inventory, and marketing. This can be packaged as value-added analytics or managed services to attract operators seeking optimization and competitive differentiation.

Strategic partnerships Capitalize on existing alliances and co-innovation opportunities, such as Shell Mobility and Nayax partnerships, to co-sell integrated solutions. Propose joint go-to-market programs with ecosystem partners to accelerate adoption.

Growth readiness Highlight scalability and international presence, with offices in Woking and Dublin and a rapid leadership transition to a CEO with a strong commercial background. Target fast-growing fintechs, regional banks, and payment processors expanding into fleet and mobility spaces.