Historic Venue Appeal The Addison's status as a renowned historic landmark and luxury event venue offers a unique selling point for premium event planning, catering, and entertainment services targeting high-end clients.

Luxury Market Position Positioned within the luxury events segment with a five-star reputation, there are opportunities to tailor high-end packages and exclusive experiences to attract affluent customers and corporate clients.

Growing Event Demand Given its long-standing presence and distinctive architecture, The Addison can benefit from expanding its event offerings such as weddings, corporate events, and exclusive parties, opening avenues for partnerships with event service providers.

Technology Utilization Using tools like Microsoft 365 and GoDaddy suggests operational efficiency; integrating advanced event management or marketing technology could further enhance customer engagement and streamline booking processes.

Market Expansion Potential With competitors like Eau Palm Beach Resort & Spa and The Boca Raton nearby, there is scope to differentiate through personalized luxurious services, off-site event experiences, or exclusive packages to attract more clients from the high-end hospitality and event sectors.