What is That's Normal's NAICS code?

That's Normal's NAICS code is 511 (Publishing Industries (except Internet)).

Insights

Niche Audience That’s Normal operates as an independent entertainment and lifestyle site with a global team of 20+ writers, indicating a highly engaged audience base in pop culture and book/TV/movie news ripe for targeted advertising, sponsored content, and affiliate partnerships.

Low Revenue Scale Reported revenue below 1 million USD suggests a lean operation with room for monetization optimization through enhanced ad tech, premium partnerships, and scalable marketing services offered by an agency they already run.

Tech Stack Utilizes major platforms (Google AdSense, Taboola, AWS, Google Workspace, New Relic) and analytics (Piwik PRO), presenting opportunities to upsell advanced analytics, managed ad ops, and hosting or reliability services to improve monetization and performance.

Founder Background Founders Bekah Sine Decker and Nikki Pierce launched Method Agency in 2013, signaling a potential openness to B2B partnerships, sponsorships, and performance marketing services aligned with their agency experience.

Growth Potential Small team size and recent expansion into editorial and entertainment content indicate potential for scalable ad revenue, sponsored content programs, and digital marketing services as they grow their readership and offerings.

That's Normal Tech Stack

That's Normal uses 8 technology products and services including Google AdSense, Taboola, iCIMS, and more. Explore That's Normal's tech stack below.

That's Normal Email Formats	Example	Percentage
First.Last@thats-normal.com	John.Doe@thats-normal.com	100%

That's Normal Email Formats

Example

Percentage

First.Last@thats-normal.com

John.Doe@thats-normal.com

100%

Frequently Asked Questions

What is That's Normal's official website and social media links?

That's Normal's official website is thats-normal.com and has social profiles on LinkedIn.

How much revenue does That's Normal generate?

As of September 2026, That's Normal's annual revenue is estimated to be <$1M.

What is That's Normal's SIC code and NAICS code?

That's Normal's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 511 - Publishing Industries (except Internet).

How many employees does That's Normal have currently?

As of September 2026, That's Normal has approximately 1 employees across 1 continents, including North America. Key team members include Contributing Writer: A. R. Explore That's Normal's employee directory with LeadIQ.

What industry does That's Normal belong to?

That's Normal operates in the Book and Periodical Publishing industry.

What technology does That's Normal use?

That's Normal's tech stack includes Google AdSense, Taboola, iCIMS, Amazon Web Services, Google Workspace, Mailgun, New Relic and Piwik PRO Core.

What is That's Normal's email format?

That's Normal's email format typically follows the pattern of First.Last@thats-normal.com. Find more That's Normal email formats with LeadIQ.

When was That's Normal founded?

That's Normal was founded in 2012.

That's Normal

Q: What is That's Normal's official website and social media links?

That's Normal's official website is thats-normal.com. That's Normal has social profiles on LinkedIn.

Q: How many employees does That's Normal have currently?

That's Normal has approximately 1 employees.

Q: What industry does That's Normal belong to?

That's Normal operates in the Book and Periodical Publishing industry.

Q: What technology does That's Normal use?

That's Normal's tech stack includes Cloudflare DNS, Google AdSense, prettyPhoto, jQuery Migrate, Google Workspace.

Q: When was That's Normal founded?

That's Normal was founded in 2012.

Book and Periodical PublishingPennsylvania, United States0-1 Employees

That’s Normal is an independent publishing-focused site based in Philadelphia, Pennsylvania, that covers entertainment, news and life with an opinionated lens. The platform operates in the book and periodical publishing space and is driven by a global team of writers, contributors, and editors, delivering content aimed at readers who share an interest in entertainment and lifestyle topics. Founded in 2012, That’s Normal emerged from earlier ventures and has since expanded to accompany a broader online presence, including related activities in digital marketing.

Insights

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