Strategic leadership hire Recent appointment of Todd Irwin as Managing Director and Chief Operating Officer signals a focus on strengthening operations and scale. Target opportunites: offer executive communications retainer packages, crisis and governance messaging support, and high-touch media training for leadership teams.

Mid-sized PR specialization Thatcher+Co. operates with 11-50 employees and serves a mix of startups, Fortune 500s, governments, nonprofits and universities. Opportunity to upsell integrated programs across media relations, social engagement, and government affairs for growing client portfolios and cross-sell to partner organizations.

High-profile platform focus The firm emphasizes newsmaker platforms and global thought leadership. Sales angle includes offering multi-channel campaigns, executive visibility packages, and content amplification through Meltwater, Google Analytics and social listening tools to attract larger clients seeking broad reach.

Tech-enabled delivery Utilizes a modern tech stack (Power BI, Meltwater, Google Workspace, Google Analytics, RSS, HTML5 media, MediaElement.js, jQuery Waypoints) for data-driven strategy and reporting. Propose advanced analytics retainer, performance dashboards, and ROI demonstrations to potential clients.

Financial scope & growth Reported revenue in the $25M–$50M range with a NYC base in Times Square. This indicates readiness for scalable partnerships, value-based pricing for larger campaigns, and expansion opportunities into additional sectors and regions.