NBA G League Leverage the official NBA G League affiliation with the Dallas Mavericks to position targeted sponsorships, hospitality packages, and in-stadium experiences that align with Mavericks’ brand and fan engagement.

Frisco Venue Utilize the Comerica Center presence in Frisco to explore regional sponsorships with local businesses, cross-promotions with Texas-based brands, and community-focused events that boost attendance and local market penetration.

Growth Potential With a revenue range of 25–50 million and a mid-sized staff, target scalable B2B partnerships such as corporate season memberships, ticketing bundles, and branded content opportunities to drive incremental revenue.

Community Engagement Capitalize on season memberships and family-friendly events to offer targeted marketing programs, youth sports partnerships, and school/organization outreach packages that broaden audience reach.

Competitive Position Position Texas Legends alongside similarly sized regional teams to highlight cost-effective sponsorships and ROI-focused media packages, differentiating through local community impact and fan loyalty.