Terminus.app

Software DevelopmentCalifornia, United States11-50 Employees

Terminus.app is a software platform based in Redwood City, California, that centralizes the governance of campaign attribution by standardizing UTM-tagged links. It reduces spreadsheet chaos and tagging inconsistencies by offering structured, scalable link management that promotes clarity, compliance, and collaboration. The platform provides features such as accurate UTM-tagged links, custom short URLs, QR codes, access controls, and audit logs to enforce naming conventions and maintain data integrity. Its primary customers are marketing teams managing internal campaigns or multiple client programs who need consistent tracking across teams. In the software development industry, with a small to mid-sized team, the company serves a user base of more than 1,000 marketers.

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