Strategic Partnerships TSCPA has a track record of strategic collaborations to support talent pipelines and leadership development, including partnerships with NABA, Suffolk University, and ACPEN Affiliate Blog. This signals openness to co branded programs and sponsorship opportunities. A sales approach could offer integrated sponsorship packages, joint programs for students and professionals, and targeted marketing to the association’s extensive membership base. Additional opportunities exist to provide programs and platforms for university partnerships and credentialing aligned with their mission.
Member Engagement With a large member base and a focus on connections and professional development, there is strong demand for tools that boost engagement and learning impact. Propose solutions such as modern event management, learning management systems, personalized communications, and analytics dashboards for membership activity. This can support recurring revenue through subscriptions for content and events and enable cross selling of marketing automation and CRM to chapters and internal teams.
Education and Training Education and training are core to their mission, especially for students and emerging professionals and continuing professional education. There is potential to provide CPE content, micro credentialing, and robust online training platforms, possibly via licensing or turnkey content. Partnering with universities and educators could scale offerings and generate revenue through content distribution, certification tracks, and exclusive member benefits.
Advocacy Solutions As an active advocate for the profession with relationships to government and standard setting bodies, TSCPA could benefit from policy tracking and stakeholder engagement tools, regulatory updates, and lobbying compliance training. A sales approach could offer policy dashboards, alert services, and consulting to manage advocacy programs, along with analytics to demonstrate impact to members and sponsors.
Tech Modernization TSCPA’s online presence and data focus suggest opportunities to modernize digital experiences. Potential offerings include a refreshed website and member portal, e commerce for dues and events, and enhanced security and privacy controls. Services could cover cloud hosting, CMS modernization, accessibility improvements, performance optimization, and security/compliance to protect member data and improve conversions.