Market Focus Wholesale electrical manufacturer’s representative agency serving residential, commercial, and industrial markets in Metro Detroit and Grand Rapids; potential to partner with distributors, end-users, and A&E firms for expanded product reach.

Midmarket Scale Revenue in the 25–50 million range with 11–50 employees signals a solid mid-market footprint ripe for deepening relationships with mid- to large-sized distributors and multi-site contractors.

Expansion Potential Existing regional presence paired with diverse market segments creates opportunities to scale through additional manufacturers’ lines, geographical expansion, and targeted bids for large commercial and industrial projects.

Digital & Ops Tech stack includes Office 365, PHP, and web tools; leverage digital marketing and CRM-driven outreach to capture architect/engineer channel opportunities and streamline project quoting and follow-ups.

Competitive Positioning As a regional REP with sizable peers in the wholesale electrical sector, emphasize personalized service, rapid project turnaround, and strong distributor collaboration to win against larger national distributors.