TBWA\Media Arts Lab
Advertising ServicesCalifornia, United States501-1000 Employees
TBWA\Media Arts Lab operates as Apple’s exclusive global agency, focusing on campaigns and creative work intended to advance the brand. The agency traces its origins to TBWA’s early Apple campaigns and was established in 2006 as a confidential creative incubator with a team dedicated to breakthrough work. Headquartered in Los Angeles, it operates from a distinctive 50,000-square-foot space and maintains seven global offices serving 26 markets as part of the TBWA Worldwide network. Its client is Apple, for whom it develops campaigns across the brand’s global markets. In May 2026, Media Arts Lab and Apple received The One Show’s Penta Pencil for their ongoing collaboration, recognizing the impact of their work.