Audience scale The Daily Targum publishes to a campus audience of about 17,000, offering a reachable, targeted student and university community for advertising partnerships, sponsored content, and event promotions.

Nonprofit opportunity As a student-written, nonprofit newspaper with a long-standing heritage, there is potential for grant-funded partnerships, sponsored scholarship programs, and donor-supported initiatives that align with educational and community-building goals.

Legacy credibility Founded in 1869 and repeatedly recognized with prestigious journalism awards, the publication’s reputation can be leveraged to position premium advertising, branded content, and strategic co-branding with academic events.

Tech stack leverage Utilize existing digital channels and tools (Facebook Pixel, Google Analytics, Mailchimp, Google Workspace) to offer targeted digital advertising packages, email campaigns, and audience insights to potential sponsors.

Growth opportunities Small team size presents a high-touch sales opportunity for scalable partnerships, sponsorships, and technology-driven services, with room to upsell additional revenue streams as circulation and engagement evolve.