Expanding Footprint Takashimaya Singapore is actively expanding its footprint with the opening of a new US$12.9 million shopping centre in Hanoi, Vietnam, and plans to grow its presence in Vietnam, indicating strong regional growth opportunities.

Event Engagement The company regularly participates in cultural and seasonal events such as the Lunar New Year Festive Celebration and Rice Dumpling Festival, presenting opportunities for targeted marketing campaigns and exclusive product offerings during key festivals.

Digital Presence Takashimaya’s use of digital marketing tools like TikTok Pixel and Facebook suggests a focus on online engagement, offering avenues for implementing targeted advertising, social media campaigns, and personalized shopping experiences to boost sales.

Market Transition Having closed its Shanghai operations and shifted focus to Southeast Asia, Takashimaya is positioning itself for growth in emerging markets where premium retail and cultural events can drive higher foot traffic and sales.

Product Diversification With a broad retail portfolio including apparel, home furnishings, and accessories, Takashimaya presents multiple cross-selling opportunities and avenues for expanding product offerings to different customer segments.