Insights

Market Leadership As New Zealand’s exclusive racing and sports betting provider with a large retail network and digital platforms, TAB has significant market penetration, presenting an opportunity to expand digital content offerings or introduce innovative betting technologies to enhance user engagement.

Responsible Gambling Focus TAB’s commitment to promoting responsible gambling and implementing harm minimization tools suggests a potential for partnerships or solutions that further support user safety and responsible betting, appealing to both regulators and socially conscious customers.

Technological Infrastructure With a modern website and app featuring live racing and sports tips, TAB could benefit from integrations with advanced analytics, personalization tools, or live streaming technology to deepen user interaction and increase platform loyalty.

Customer Engagement Having over 180,000 account-holders provides a substantial user base for targeted marketing campaigns, data analytics, and loyalty programs, offering opportunities to upsell new betting products or promotional opportunities tailored to existing customers.

Growth & Expansion The overall betting industry landscape shows room for growth, especially in digital and in-play betting segments; engaging alternative betting solutions or expanding esports and live betting features could maximize market share and attract new segments.

TAB Tech Stack

TAB uses 5 technology products and services including Backbone.js, jQuery, Underscore.js, and more. Explore TAB's tech stack below.

  • Backbone.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

TAB's Email Address Formats

TAB uses at least 1 format(s):
TAB Email FormatsExamplePercentage
First.Last@tab.co.nzJohn.Doe@tab.co.nz
97%
Fir.Last@tab.co.nzJoh.Doe@tab.co.nz
2%
First.Middle@tab.co.nzJohn.Michael@tab.co.nz
1%

Frequently Asked Questions

Where is TAB's headquarters located?

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TAB's main headquarters is located at 106-110 Jackson Street Petone, Wellington 5012 New Zealand. The company has employees across 5 continents, including OceaniaAsiaNorth America.

What is TAB's stock symbol?

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TAB is a publicly traded company; the company's stock symbol is MTBL.

What is TAB's official website and social media links?

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TAB's official website is tab.co.nz and has social profiles on LinkedIn.

What is TAB's SIC code NAICS code?

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TAB's SIC code is 5813 - Drinking Places (alcoholic Beverages) NAICS code is 7112 - Spectator Sports.

How many employees does TAB have currently?

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As of June 2026, TAB has approximately 381 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Small Business Owner: G. G.Raceday Controller: N. B.Elite Services Manager: S. H.. Explore TAB's employee directory with LeadIQ.

What industry does TAB belong to?

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TAB operates in the Spectator Sports industry.

What technology does TAB use?

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TAB's tech stack includes Backbone.jsjQueryUnderscore.jsGoogle AnalyticsFacebook.

What is TAB's email format?

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TAB's email format typically follows the pattern of First.Last@tab.co.nz. Find more TAB email formats with LeadIQ.

When was TAB founded?

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TAB was founded in 1951.

TAB

Spectator SportsWellington, New Zealand201-500 Employees

The TAB is New Zealand’s sole racing and sports betting agency.

We offer a wide range of products, promotions and rewards to provide a quality entertainment experience for Kiwis.

When you have a punt with the TAB, every dollar contributes to grassroots sports and racing in New Zealand and the livelihoods of hundreds of thousands of people involved in these sectors.

Governed by the TAB NZ board, we are a major betting, gaming and broadcasting business with more than 180,000 account-holders, a mobile app and website, as well as a retail network made up of around 550 outlets.

As part of our state-of-the-art website and app, we have the latest tips and content, including access to view live racing and sport, delivering a thrilling betting, racing and sports experience that all Kiwis can get involved in and be proud of.

We’re committed to promoting responsible gambling and have various tools and procedures in place to help minimise the potential harm associated with gambling.

Section iconCompany Overview

Headquarters
106-110 Jackson Street Petone, Wellington 5012 New Zealand
Website
tab.co.nz
SIC Code
5813 - Drinking Places (alcoholic Beverages)
Stock Symbol
MTBL
NAICS Code
7112 - Spectator Sports
Founded
1951
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    TAB's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    TAB's revenue is estimated to be in the range of $1M$10M

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