Insights

AI Powered Expansion System1 operates a multi-vertical, AI-driven customer acquisition and marketing platform with a broad reach across shopping, travel, and search, indicating potential for upsell of advanced AI tools, data science services, and cross-vertical advertising solutions to existing clients.

MapQuest Growth MapQuest user surge to top app rankings suggests strong demand for mapping and location-based advertising opportunities; a sales opportunity to offer enhanced location targeting, geofencing, and localized ad formats to advertisers.

Scale Readiness With 201-500 employees and a high-growth footprint, System1 appears scalable and open to expanded partnerships, enabling upsell of enterprise-grade analytics, reporting dashboards, and Premium tech stack integrations.

Financial Muscle Significant funding and revenue scale (revenue range $100M-$250M; funding $1.1B) indicate buying power for large-scale marketing technology licenses, managed services, and strategic data partnerships.

Public Market Signals NYSE listing (SST) and public press coverage show credibility and visibility, making System1 an attractive target for strategic alliances, co-marketing programs, and joint product initiatives with complementary ad tech and data partners.

Similar companies to System1

System1 Tech Stack

System1 uses 8 technology products and services including Optimizely, Taboola, Bing Ads, and more. Explore System1's tech stack below.

Media & News

System1's Email Address Formats

System1 uses at least 4 email formats:
System1 Email FormatsExamplePercentage
First.Last@system1.comJohn.Doe@system1.com
76%
First@system1.comJohn@system1.com
13%
FLast@system1.comJDoe@system1.com
10%
Last@system1.comDoe@system1.com
1%

Frequently Asked Questions

What is System1's stock symbol?

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System1 is a publicly traded company; the company's stock symbol is SST.

What is System1's official website and social media links?

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System1's official website is system1.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does System1 generate?

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As of August 2026, System1's annual revenue is estimated to be $100M - $250M.

What is System1's NAICS code?

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System1's NAICS code is 5112 - Software Publishers.

How many employees does System1 have currently?

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As of August 2026, System1 has approximately 301 employees across 4 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: J. G., Vice President Strategic Communications: S. M. and Vice President Of Commerce: Z. G. Explore System1's employee directory with LeadIQ.

What industry does System1 belong to?

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System1 operates in the Software Development industry.

What technology does System1 use?

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System1's tech stack includes Optimizely, Taboola, Bing Ads, Grafana, Jenkins, Oracle Cloud, Sketch and Atlassian Jira.

What is System1's email format?

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System1's email format typically follows the pattern of First.Last@system1.com. Find more System1 email formats with LeadIQ.

How much funding has System1 raised to date?

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As of August 2026, System1 has raised $1.1B in funding. The last funding round occurred on Jun 01, 2026 for $250M.

When was System1 founded?

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System1 was founded in 2013.
System1 logo

System1

Software DevelopmentCalifornia, United States201-500 Employees

System1 is a software development company that operates consumer-facing platforms in shopping, travel, and search. It offers a customer-acquisition and marketing platform driven by AI and machine learning, intended to connect advertisers with high-intent users. The platform is designed to work across channels and verticals to improve reach and efficiency of advertising campaigns.

Based in Marina Del Rey, California, the company employs a workforce in the low hundreds. It also operates flagship internet utilities, including CouponFollow, MapQuest, and Startpage.com, illustrating its footprint in consumer internet services. The business sits within the software development industry, focusing on data-informed approaches to delivering targeted audiences to advertisers.

Section iconCompany Overview

Stock Symbol
SST
NAICS Code
5112 - Software Publishers
Founded
2013
Employees
201-500

Section iconFunding & Financials

  • $1.1B

    System1 has raised a total of $1.1B of funding over 4 rounds. Their latest funding round was raised on Jun 01, 2026 in the amount of $250M as a Post IPO Debt.

  • $100M - $250M

    System1's revenue is estimated to be in the range of $100M - $250M

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