Agency focus Syrup specializes in creative and media services for hungry food and drink brands, presenting a clear opportunity to upsell integrated campaigns that combine planning, production and execution under one roof for current and potential clients in this category.

Mid-market scale With 11-50 employees and revenue between 1M and 10M, Syrup sits in a mid-market segment where targeted outreach around scalable, cost-efficient campaigns and scalable collaboration models can drive larger retainers and longer-term partnerships.

Tech-enabled Utilizing a modern tech stack (Adobe Suite, AWS, Webflow, Hotjar, Demandbase, LinkedIn Insight Tag, Google Workspace) presents opportunities to offer data-driven marketing optimization, website/product storytelling enhancements, and measurement-driven media plans to improve ROI for clients.

Food brand roster Current clients include notable food and snack brands (Domino’s, TREK Bars, BEAR Snacks, Nākd, Kiddylicious, Wingstop, Charlie Bigham’s, etc.), signaling opportunities for cross-sell of creative, media and performance services to similar category leaders seeking scalable campaigns.

Growth potential Revenue range and client mix imply room to expand services into performance media, impact reporting, and e-commerce activation for food and beverage brands, with partnerships leveraging existing tech and creative capabilities to drive measurable growth.