Strategic partnerships Synthotech has active collaborations with major utility players (Cadent, SGN, BT Openreach, Severn Trent Water) and recently expanded through a merger with HMG Water Solutions, indicating strong multi-operator engagement and cross-sell opportunities for their live pipe CCTV, leak detection, and in-pipe robotics solutions.

Water sector focus Recent news highlights a dedicated push into the water sector via Synovate and Thames Water collaborations to develop robotic leak detection and repair solutions, presenting a clear entry point for selling advanced robotics, monitoring, and live launch capabilities to water utilities.

Funding momentum Ofwat funding secured to advance live-leak robotic systems, coupled with ongoing R&D through Synovate, signals financial backing and government-aligned initiatives that can be leveraged to secure pilots, scale deployments, and joint innovation programs.

Innovation-led sales A core emphasis on innovative camera, robotic systems and live launch processes for live mains presents a competitive edge for utilities seeking non-disruptive inspection, repair, and survey solutions, ideal for upsell to existing customers and lapsed project opportunities.

Growth through services With a broad service footprint spanning product sales, R&D, training, and repair services, there are cross-sell and upsell opportunities for managed services, technical training contracts, and extended support for live launch and in-pipe robotics deployments across gas and water networks.