Frontend Optimization The company operates a modern front end stack featuring a CDN, PWA, Isotope and AOS, indicating opportunities to optimize performance, reliability, and UX. Propose a web performance audit, Cloudflare configuration review, and PWA enhancements to boost engagement.

Security and Bot Cloudflare Bot Management usage signals a security focus; opportunity to offer enhanced threat protection, WAF tuning, bot analytics, and incident response services to protect APIs and customer data.

HR Tech Tie-in Active use of iCIMS suggests potential for HR tech integrations and recruitment workflow optimization, such as ATS integrations with marketing or CRM, onboarding automation, and candidate experience enhancements.

SMB Growth Focus Small team and revenue range imply SMB growth needs; propose affordable managed services, cloud hosting, security, and DevOps support with scalable pricing and quick onboarding to accelerate growth.

Midwest Market Based in Michigan with a small team, there is opportunity to target regional businesses in the Midwest with localized MSP services, data security offerings, and co marketing to win regional clients.