Sportsbook Expansion Opportunity to upsell integrated sports betting services and lounge experiences leveraging the existing Unibet partnership and growing fan base from the new sportsbook kiosks.

tech & payments Potential for enhanced payment automation and digital engagement via Passport Technology links, cage automation, and cash management improvements to streamline operations and improve guest experience.

branding & partnerships Leverage the Swinomish Tribe's community story and Northwest dining appeal to co-market with local vendors, event centers, and tourism partners to drive cross-promotions and group bookings.

meetings & events Wa Walton Event Center offers 9,000 sq ft of space; target corporate and association clients with themed retreats, conferences, and wedding-related packages to fill off-peak times.

sustainability & guest experience Promote smoke-free luxury rooms and Northwest-sourced dining as a sustainability and wellness angle to attract eco-conscious travelers and increase repeat visitation.