Strategic partnerships SWG recent collaboration with OpinionWay to launch Polling Europe signals openness to joint ventures and cross-border research programs, presenting an opportunity to propose joint studies, European-wide panels, and shared data services.

Full-service offering Merged field services with research capabilities in 2017 and expanded through Kratesis and Rachael initiatives, creating a one-stop solution for survey design, fieldwork, data science, and strategic consulting that can upsell integrated projects.

Strong data leadership decades of market demoscopics and continuous public opinion tracking position SWG as a trusted data partner for institutions and brands seeking robust insights, enabling targeted sell-in of ongoing tracking studies and advisory services.

European reach Partnership with a Brussels-based initiative and presence in Italy with European-focused research capacity suggests opportunities to pitch pan-European polling programs, cross-border benchmarks, and standardized reporting for clients with EU operations.

Sustainability and governance Certified gender parity and Benefit Corporation status, plus ethical data practices, provide a compelling narrative for selling responsible research programs, ESG-related insights, and governance-focused advisory engagements.