Sweet Analytics

Technology, Information and InternetEngland, United Kingdom11-50 Employees

Sweet Analytics operates within the technology, information and internet sector and is based in London, England. It aggregates data from multiple marketing platforms to present a consolidated view of how customers engage with a brand, enabling analysis of retention and acquisition dynamics. 

A core part of its offering is building a complete customer profile by integrating all interactions and delivering this data through dashboards. It links browsing activity to the customer profile in real time across devices, supporting targeted personalization and more coherent customer journeys. The company also provides attribution capabilities to clarify the relationship between marketing activity and sales, aiding assessment of ROI.

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