Insights

Expansion in U.S. Swedish Match has recently expanded its manufacturing capacity in the United States, investing over $232 million in Kentucky and opening new facilities in Colorado, indicating strong growth in the North American market and potential for increased sales to regional retailers and distributors.

Innovative Product Lineup With a focus on smoke-free products like ZYN nicotine pouches and snus brands such as General, Swedish Match is positioned to capitalize on the growing demand for alternative, less harmful nicotine products, opening opportunities for partnerships and market penetration in health-conscious segments.

Market Leadership Swedish Match is a market leader in smokeless tobacco and nicotine pouch segments within key regions like Scandinavia and the U.S., providing a stable platform for upselling related product lines and expanding distribution channels to reach new customer bases.

Strategic Acquisitions Having acquired General Cigar in 2005 and continuously expanding production, Swedish Match demonstrates an aggressive growth strategy, creating opportunities for cross-selling complementary products and leveraging their increased manufacturing scale to meet rising demand.

Innovative Tech Stack Utilizing advanced digital tools such as Salesforce Maps and Microsoft Azure Monitor, Swedish Match is well-positioned to enhance customer insights and streamline sales operations, enabling targeted business development efforts and improved engagement with strategic clients.

Swedish Match Tech Stack

Swedish Match uses 8 technology products and services including Anaplan, Hyperion, Microsoft SQL Server, and more. Explore Swedish Match's tech stack below.

  • Anaplan
    Corporate Performance Management
  • Hyperion
    Corporate Performance Management
  • Microsoft SQL Server
    Database
  • OneDrive
    File Sharing
  • Google Tag Manager
    Tag Management
  • Citrix
    Virtualisation Software
  • Minitab
    Visualisation Software
  • Microsoft IIS
    Web Servers

Swedish Match's Email Address Formats

Swedish Match uses at least 2 format(s):
Swedish Match Email FormatsExamplePercentage
First.Last@smna.comJohn.Doe@smna.com
29%
First.L@smna.comJohn.D@smna.com
4%
Last.F@smna.comDoe.J@smna.com
5%
FirLast@smna.comJohDoe@smna.com
5%
LastFi@smna.comDoeJo@smna.com
4%
FirstLast@smna.comJohnDoe@smna.com
3%
Last.First@smna.comDoe.John@smna.com
4%
LastF@smna.comDoeJ@smna.com
4%
Last_First@smna.comDoe_John@smna.com
4%
FirstL@smna.comJohnD@smna.com
3%
FiLast@smna.comJoDoe@smna.com
3%
F_Last@smna.comJ_Doe@smna.com
3%
First_Last@smna.comJohn_Doe@smna.com
3%
First_L@smna.comJohn_D@smna.com
2%
FirstLas@smna.comJohnDoe@smna.com
3%
Last@smna.comDoe@smna.com
2%
LastFir@smna.comDoeJoh@smna.com
3%
F-Last@smna.comJ-Doe@smna.com
2%
First-Last@smna.comJohn-Doe@smna.com
2%
LastFirst@smna.comDoeJohn@smna.com
2%
F.Last@smna.comJ.Doe@smna.com
1%
FLast@smna.comJDoe@smna.com
2%
LFirst@smna.comDJohn@smna.com
1%
FirstLa@smna.comJohnDo@smna.com
1%
FMiddleLast@smna.comJMichaelDoe@smna.com
2%
First-L@smna.comJohn-D@smna.com
1%
First.Middle.Last@smna.comJohn.Michael.Doe@smna.com
1%
L.First@smna.comD.John@smna.com
1%
First.Last@swedishmatch.comJohn.Doe@swedishmatch.com
95%
FirLast@swedishmatch.comJohDoe@swedishmatch.com
3%
Last.First@swedishmatch.comDoe.John@swedishmatch.com
1%
FirstLast@swedishmatch.comJohnDoe@swedishmatch.com
1%

Frequently Asked Questions

What is Swedish Match's phone number?

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You can contact Swedish Match's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Swedish Match's stock symbol?

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Swedish Match is a publicly traded company; the company's stock symbol is SWMAY.

What is Swedish Match's official website and social media links?

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Swedish Match's official website is swedishmatch.com and has social profiles on LinkedInCrunchbase.

How much revenue does Swedish Match generate?

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As of December 2025, Swedish Match's annual revenue is estimated to be $2.1B.

What is Swedish Match's NAICS code?

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Swedish Match's NAICS code is 3122 - Tobacco Manufacturing.

How many employees does Swedish Match have currently?

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As of December 2025, Swedish Match has approximately 5K employees across 5 continents, including EuropeNorth AmericaSouth America. Key team members include Chief Commercial Officer (cco): M. B.Chief Operating Officer- Coo, Swedish Match Continental Europe: H. S.Vice President & Chief Information Officer: F. S.. Explore Swedish Match's employee directory with LeadIQ.

What industry does Swedish Match belong to?

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Swedish Match operates in the Tobacco Manufacturing industry.

What technology does Swedish Match use?

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Swedish Match's tech stack includes AnaplanHyperionMicrosoft SQL ServerOneDriveGoogle Tag ManagerCitrixMinitabMicrosoft IIS.

What is Swedish Match's email format?

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Swedish Match's email format typically follows the pattern of First.Last@smna.com. Find more Swedish Match email formats with LeadIQ.

Swedish Match

Tobacco ManufacturingStockholm, Sweden5001-10000 Employees

Swedish Match develops, manufactures, and sells quality products with market leading brands in the product segments Smoke-free, Cigars, and Lights. We are dedicated to the improvement of public health by actively delivering a smoke-free future.

We have over 7,500 employees, of whom 40 percent are women, with the largest number of employees in the Dominican Republic, the U.S., and Sweden followed by Brazil, the Philippines, and the Netherlands.

Some of Swedish Match’s brands include: ZYN (nicotine pouches), General (snus), Longhorn (moist snuff), Onico (pouch products with neither tobacco nor nicotine), Thunder (chew bags), Oliver Twist (tobacco bits), Fiat Lux (matches), and Cricket (lighters).

Production is located in seven countries, with sales concentrated in the Nordics and the U.S. The Swedish Match head office is located in Stockholm, Sweden. 

For career-related information, please visit the Careers section on http://www.swedishmatch.com/en/Career/. 

For commercial roles within the Nordic region, please visit our international career portal: https://www.pmi.com/careers/overview

This account serves our Swedish Match parent company with the purpose of also describing activities in our Nordic markets. For information related to the U.S. affiliate, please see their page at https://www.linkedin.com/company/swedishmatchnorthamerica/

For more information, please visit us at www.swedishmatch.com.

Section iconCompany Overview

Phone number
Stock Symbol
SWMAY
NAICS Code
3122 - Tobacco Manufacturing
Employees
5001-10000

Section iconFunding & Financials

  • $1B$10B

    Swedish Match's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Swedish Match's revenue is estimated to be in the range of $1B$10B

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