Swayable Employee Directory

Business Intelligence PlatformsNew York, United States51-200 Employees

Swayable is a New York-based company in the business intelligence space that provides a platform for pre-testing advertising and messaging. Its offerings aim to help major brands determine which creative concepts will be most effective and with which audiences, using data-driven methods to isolate the persuasive impact of each asset. The company emphasizes rapid testing across custom audience segments, drawing on data from thousands of participants within a 24-hour window. Swayable positions itself as a public benefit corporation focused on accurate, evidence-based communication, and has worked with clients including AirBnB, Amazon, Meta, Paramount, T-Mobile, and Uber. A recent development noted is the appointment of a Vice President of Customer and Research Success in late October 2024. Based in New York, the company operates within the broader field of analytics and marketing optimization, offering what it describes as Persuasion Intelligence to save money and enhance impact by clarifying what works in outreach.

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