Seasonal and Custom Opportunity to upsell seasonal and limited-edition macarons and desserts for weddings, events, corporate gifts, and holidays given their focus on indulgent, innovative treats and event catering.

Local Delivery Advantage Leverage their local delivery and pickup model to position as a convenient premium dessert supplier for Charleston-area businesses and venues, expanding into local corporate gifting programs.

Small Team, Niche Appeal Target boutique partnerships with other high-end retailers, boutique caterers, and event planners that value artisanal, non-traditionally flavored desserts to complement larger confectionery brands.

Digital Footprint Build Offer digital marketing services and partnerships to enhance their online ordering, SEO, and local visibility using their Squarespace site and Google tools to drive higher direct-to-consumer orders and events inquiries.

Strategic Growth Channel Position as a scalable giftable assortment for corporate gifting programs, leveraging their specialty packaging and customized desserts to win repeat bulk orders from small and medium-sized businesses.