Insights

Diverse Retail Network SWAG supplies a wide-ranging retail presence across the UK, Ireland, and Europe, including partnerships with major brands like John Lewis, Argos, and TK Maxx. This broad distribution network presents opportunities for new suppliers or brands seeking to expand their retail footprint through SWAG’s established channels.

Specialized Promotional Expertise As the official PopSockets Fashionista Supplier of the Year and a leader in promotional merchandise, SWAG demonstrates strong promotional capabilities and brand management expertise. Collaborations with brands and promotional campaigns could be a lucrative avenue for partners seeking effective merchandise solutions.

Growth Through Acquisition Recent financial reports indicate a successful growth trajectory, with a 40% revenue increase driven by acquisitions and client demand. This growth model suggests potential opportunities for businesses looking to partner or offer complementary products to SWAG’s expanding portfolio.

Market Segment Focus SWAG’s focus on categories such as sports, gadgets, and lifestyle products, along with a significant presence in the educational sector, highlights opportunities to introduce new products tailored to these markets, especially innovative sports accessories and school-related merchandise.

Technological Engagement Utilizing platforms like Shopify and marketing tools like Mailchimp, SWAG is well-positioned for digital engagement. Partnering with SWAG for e-commerce expansion or digital marketing initiatives could enhance product reach and improve customer engagement for potential suppliers and service providers.

Similar companies to SWAG

SWAG Tech Stack

SWAG uses 8 technology products and services including Shopify, Mailchimp, Font Awesome, and more. Explore SWAG's tech stack below.

  • Shopify
    E-commerce
  • Mailchimp
    Email
  • Font Awesome
    Font Scripts
  • Cloudflare Bot Management
    Security
  • CivicTheme
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Twitter
    Widgets
  • Google Plus
    Widgets

Media & News

SWAG's Email Address Formats

SWAG uses at least 1 format(s):
SWAG Email FormatsExamplePercentage
First@swagdistribution.co.ukJohn@swagdistribution.co.uk
36%
First.Last@swagdistribution.co.ukJohn.Doe@swagdistribution.co.uk
19%
FLast@swagdistribution.co.ukJDoe@swagdistribution.co.uk
9%
First@swagdistribution.co.ukJohn@swagdistribution.co.uk
36%

Frequently Asked Questions

Where is SWAG's headquarters located?

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SWAG's main headquarters is located at Unit 2-4 Shenstone Trading Estate Birmingham, England b63 3xb United Kingdom. The company has employees across 1 continents, including Europe.

What is SWAG's stock symbol?

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SWAG is a publicly traded company; the company's stock symbol is SWAG.

What is SWAG's official website and social media links?

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SWAG's official website is swagdistribution.co.uk and has social profiles on LinkedIn.

What is SWAG's NAICS code?

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SWAG's NAICS code is 42 - Wholesale Trade.

How many employees does SWAG have currently?

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As of February 2026, SWAG has approximately 16 employees across 1 continents, including Europe. Key team members include Director: J. D.Director: R. L.. Explore SWAG's employee directory with LeadIQ.

What industry does SWAG belong to?

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SWAG operates in the Wholesale industry.

What technology does SWAG use?

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SWAG's tech stack includes ShopifyMailchimpFont AwesomeCloudflare Bot ManagementCivicThemeHTTP/3TwitterGoogle Plus.

What is SWAG's email format?

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SWAG's email format typically follows the pattern of First@swagdistribution.co.uk. Find more SWAG email formats with LeadIQ.

When was SWAG founded?

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SWAG was founded in 2012.

SWAG

WholesaleEngland, United Kingdom11-50 Employees

SWAG Distribution is passionate about delivering quality, on-trend products to the best retailers and consumer target markets in the UK, Ireland and Europe. 

We are brand owners and guardians of some of the top brands in many retail categories. Our flexible approach for brands to distribute B2B and retail B2C in the UK means we can always agree on a commercial solution that suits brand owners leading to successful long-term relationships. 

SWAG stands for the categories we cover: 
Sports & Schools
What Kids Want
Accessories & Lifestyle 
Gadgets

SWAG supplies hundreds of retailer doors all over the UK and Ireland from our 62,000 ft² Headquarters in Birmingham UK which houses our state-of-the-art Distribution Centre, Department Offices and Retail Superstore Showroom. 
Some of our retail partners over the last 8 years have included John Lewis, The Entertainer, Smyths Toys, ASOS, Urban Outfitters, Boots, TopShop, SkinnyDip, Argos, Halfords, Ryman, Robert Dyas, Decathlon, Red5, Menkind, TK Maxx, B&M, The Range and a database of 100's of Independent Stores supplied by our B2B website. 

SWAG is the Official PopSockets Fashionista Supplier of the Year. We launched the brand back in 2015 in the UK and are still the go-to supplier for Trade B2B & and promotional merchandise sales. 

SWAG is a proud member of the British Promotional Merchandise Association (BPMA). We are consistently in the top 3 searched-for product and supplier statistics. 

SWAG showcases sports products and equipment to over 22,000 schools in the UK to help promote active lifestyles for kids. 

For more information about how we could work together, please feel free to get in touch at sales@swagdistribution.co.uk or give our head office a call on 0121 389 1092.

Section iconCompany Overview

Headquarters
Unit 2-4 Shenstone Trading Estate Birmingham, England b63 3xb United Kingdom
Stock Symbol
SWAG
NAICS Code
42 - Wholesale Trade
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M

    SWAG's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    SWAG's revenue is estimated to be in the range of $1M

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