Premier litigation Susman Godfrey positions itself as America’s premier litigation boutique with high-stakes, nationwide trial capabilities and a dual-sider advantage, suggesting cross-market opportunities across industries facing complex commercial disputes.

Flexible pricing The firm emphasizes flexible fee structures and risk-sharing with clients, signaling a selling point for prospective clients seeking alternative billing arrangements in large, outcome-dependent matters.

Top-tier recognition Recent accolades from New York Legal Awards, Chambers USA, FT Law 50, and other industry recognitions highlight strong brand credibility, which can be leveraged to approach risk-averse enterprise clients and in-house legal teams.

Growth and capability With over 150 trial lawyers across four offices and a broad practice scope, there are expansion and cross-selling opportunities into industries that require extensive litigation depth, including IP, commercial, and antitrust matters.

Public visibility Ongoing media coverage and awards create opportunities for collaborative marketing at events and targeted outreach to potential clients seeking recognized litigation leadership and proven trial outcomes.