US-Made Advantage Highlight the Made in the USA rugged construction and long-standing reputation for durability in C-Arm table technology to position as a premium, reliable option for hospitals prioritizing quality and local manufacturing support.

Imaging Efficiency Emphasize the five-movement C-Arm tables designed to improve workflow, ergonomics, and patient safety during minimally invasive, image-guided procedures—targeting facilities expanding MIS and fluoroscopy-reliant surgeries.

Mid-Market Focus Identify opportunities with mid-sized hospitals and regional health systems that need affordable, feature-rich table solutions, leveraging STI’s balance of capability and cost to outperform budget constraints.

Growth & Upgrades Position STI as a scalable solution for clinics upgrading from older imaging tables, offering a platform that supports future tech in surgery and imaging to extend equipment lifecycle and reduce replacement cycles.

Digital Presence Leverage the current digital footprint and tech stack (Shopify/WooCommerce/Web presence) to drive partner programs, online catalogs, and direct sales channels, while highlighting success stories and product demos to accelerate lead conversion.