Eco-Friendly Market Position Surf Thru Express's strong commitment to eco-friendly car washing presents an opportunity to offer sustainable cleaning products and environmentally conscious marketing collaborations, appealing to their environmentally conscious customer base.

Premium Service Audience As a high-end car wash with a focus on quality, there is potential to upsell premium add-on services such as detailing, loyalty programs, or custom packages to enhance customer retention and revenue per visit.

Digital Engagement With a tech stack including Shopify and tools like Google Tag Manager, Surf Thru Express is actively engaged online, opening avenues for digital marketing campaigns, online booking solutions, and targeted promotions.

Growth Potential Competing with similarly sized companies with revenues up to half a billion dollars, Surf Thru Express has scale opportunity, and targeted outreach can help expand their customer base in the expanding eco-friendly car wash sector.

Corporate and Fleet Partnerships Given their market positioning, building B2B collaborations with local businesses, fleet operators, or corporate accounts could significantly increase revenue streams and market exposure for the company.