Insights

Market Leadership Surefoot's position as a global leader in custom ski boot fitting and its extensive network of stores across multiple countries present numerous opportunities to introduce complementary products such as outdoor gear, apparel, or sports tech accessories targeted at premium consumers.

Diverse Client Base The company's expansion into orthotics for healthcare, military, and casual wear markets through the Amfit acquisition indicates a strong potential to cross-sell customized orthotic solutions and related wellness products to a broader customer base, including health professionals and institutions.

Luxury Retail Presence With flagship stores in upscale locations like Los Angeles and New York City, there is potential to partner with high-end brands and offer exclusive collaborations or premium product lines that appeal to affluent, fitness-conscious consumers in these markets.

Technology Integration Utilizing modern tech stacks such as React, Klaviyo, and Webpack suggests an openness to digital marketing and e-commerce innovation, opening avenues for advanced sales channels, virtual fittings, and targeted marketing campaigns to boost customer engagement and sales.

Revenue Growth Potential While current revenues are modest, the company's leadership in niche markets and recent strategic acquisitions indicate significant growth opportunities through market expansion, product diversification, and enhanced customer loyalty initiatives.

Surefoot Tech Stack

Surefoot uses 8 technology products and services including html5media, Google Hosted Libraries, Webpack, and more. Explore Surefoot's tech stack below.

  • html5media
    Audio, Video, Graphics
  • Google Hosted Libraries
    Content Delivery Network
  • Webpack
    Development
  • React
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • PHP
    Programming Languages
  • HSTS
    Security
  • Facebook
    Widgets

Media & News

Surefoot's Email Address Formats

Surefoot uses at least 1 format(s):
Surefoot Email FormatsExamplePercentage
First.Last@surefoot.comJohn.Doe@surefoot.com
46%
FirstLast@surefoot.comJohnDoe@surefoot.com
30%
First@surefoot.comJohn@surefoot.com
18%
F.Last@surefoot.comJ.Doe@surefoot.com
6%

Frequently Asked Questions

Where is Surefoot's headquarters located?

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Surefoot's main headquarters is located at United States. The company has employees across 3 continents, including North AmericaEuropeAfrica.

What is Surefoot's phone number?

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You can contact Surefoot's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Surefoot's official website and social media links?

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Surefoot's official website is surefoot.com and has social profiles on LinkedIn.

What is Surefoot's NAICS code?

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Surefoot's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Surefoot have currently?

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As of May 2026, Surefoot has approximately 147 employees across 3 continents, including North AmericaEuropeAfrica. Key team members include Chief Marketing Officer, Independent Consultant: A. W.Vice President Finance: G. S.President/Founder: B. S.. Explore Surefoot's employee directory with LeadIQ.

What industry does Surefoot belong to?

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Surefoot operates in the Sporting Goods Manufacturing industry.

What technology does Surefoot use?

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Surefoot's tech stack includes html5mediaGoogle Hosted LibrariesWebpackReactKlaviyoPHPHSTSFacebook.

What is Surefoot's email format?

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Surefoot's email format typically follows the pattern of First.Last@surefoot.com. Find more Surefoot email formats with LeadIQ.

When was Surefoot founded?

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Surefoot was founded in 1982.

Surefoot

Sporting Goods ManufacturingUnited States51-200 Employees

Founded by brothers Bob and Russell Shay in 1982 in Park City, Utah, Surefoot has grown to become the global leader in Custom Ski Boot Fitting. With 30 stores spanning the U.S., Canada, England, France, Switzerland, and Norway, Surefoot remains the largest dollar-volume ski boot retailer and the leading provider of sport-specific insoles in North America. Our custom orthotics, designed for comfort and performance, are used by athletes across a variety of sports, including skiing, golfing, cycling, and running. Recently, Surefoot expanded its offerings by acquiring Amfit in 2023, streamlining orthotic manufacturing and extending the benefits of custom orthotics to diverse sectors, from frontline healthcare providers to casual joggers and military personnel. 

FrontRunners operates in premium locations across Los Angeles under two store brands, FrontRunners and New Balance. These locations attract upscale and fitness-minded consumers who are willing to pay for a full-service retail environment. FrontRunners benefits from a partnership with New Balance, an international brand with instant consumer recognition. The Company’s iconic stores under the New Balance brand are the largest New Balance licensed stores in the country. For over 30 years, FrontRunners has been providing consumers with high quality products from the most recognizable brands in the industry. The company prides itself in building loyal customer relationships with its knowledgeable staff working closely with each customer.

Super Runners Shops is New York City’s largest specialty running retailer with a selection of high performance major brand running shoes, clothing, and accessories. The company sells its products across New York’s metropolitan area with a strategic presence in many NYC consumer zones. SRS is the oldest niche running retailer in NY and for years has been actively involved in the running and podiatry communities.

Section iconCompany Overview

Headquarters
United States
Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1982
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Surefoot's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Surefoot's revenue is estimated to be in the range of $1M$10M

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