SuperOrdinary Email Format
Technology, Information and InternetNew York, United States51-200 Employees
SuperOrdinary is a New York–based technology company that serves consumer brands by acting as a growth partner in the social commerce space. It specializes in driving discovery, expansion, and accelerated growth, helping brands reach broader audiences in an evolving online retail landscape. The company works with beauty and lifestyle brands and supports cross-border distribution, including entry into the Chinese market. Within the technology, information and internet sector, it operates as a mid-sized firm. Recent developments include collaborations to bring products to Chinese consumers, such as The Honest Company's entry into China through a partnership with SuperOrdinary and the launch of its flagship store on Tmall Global.