Energy transition Superior Plus is a leading North American distributor of propane, CNG, RNG and hydrogen, actively promoting low carbon fuels to residential, commercial, utility, agricultural and industrial customers. This presents opportunities to upsell customers to cleaner energy solutions, integration of renewable fuel options, and bundled energy services to reduce operating costs and environmental impact.

Certarus leadership Recent leadership appointments at Certarus (President changes) indicate a strategic emphasis on expanding clean fuel distribution capabilities. This signals a potential for cross-sell of Certarus’ fleet and fueling solutions to existing customers and channels, as well as expansion into new regional markets.

Expansion potential With a broad customer base across the U.S. and Canada and ongoing focus on low carbon fuels, there are growth opportunities to offer expanded storage, distribution, and last-mile logistics services for alternative fuels, as well as associated equipment, maintenance, and safety services to current propane and CNG customers.

Strategic partnerships The company’s scale and focus on energy transition present a chance to partner with industrial, utilities and agricultural sectors seeking decarbonization. Joint ventures around RNG, hydrogen distribution, and fueling infrastructure could unlock recurring revenue through service contracts, maintenance, and fueling network optimization.

Data driven sales Adopt analytics-driven account targeting using the existing tech stack (Tableau, Power BI) to identify high-potential customer segments and locations with gas or propane dependency, enabling proactive upsell of renewable energy solutions and service packages tailored to industry-specific energy efficiency needs.