Superior Choice Credit Union Email Format

BankingWisconsin, United States51-200 Employees

Superior Choice Credit Union is a member-owned financial cooperative operating in the banking sector, based in Superior, Wisconsin, and established in 1932. It operates on a not-for-profit premise, focusing its efforts on serving the needs of its members rather than external shareholders. The organization runs twelve full-service branches across the Northland, delivering a broad spectrum of financial products and services to its members.

Its customer base consists of individuals who seek a cooperative banking relationship, with governance and decisions shaped by member-owners rather than external investors. In early 2025 the organization expanded its regional footprint with a new branch in Hayward, Wisconsin. Separately, leadership change occurred when Chris Dawe was appointed interim CEO in February 2025, succeeding the previous chief executive.

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