Insights

Credit flexible Superior Auto specializes in affordable financing for customers with various credit profiles, suggesting sales opportunities around extending financing options, favorable terms, and tailored payment plans to attract subprime buyers.

Geographic footprint With over 70 locations across Indiana, Michigan, Ohio, and Kentucky, there is potential for cross-location promotions, inventory sharing, and regional marketing partnerships to drive referrals and consolidate brand presence.

Growth engine A long-standing presence since 1975 and a substantial revenue base indicate resilience; leverage this stability to upsell maintenance packages, extended warranties, and loyalty programs to existing customers.

Tech stack Utilizes a mix of marketing and operations tools (AdRoll, Hotjar, Shopify, ADP Workforce Now, Constant Contact, Qualtrics, Azure, Datadog), presenting opportunities for data-driven sales enablement, customer segmentation, and targeted promotions.

Customer assurance Promotes a 3-day exchange guarantee and low down payments, highlighting opportunities to partner on risk-managed financing solutions, onboarding campaigns, and value-added services that reduce purchase hesitation.

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Superior Auto, Inc. Tech Stack

Superior Auto, Inc. uses 8 technology products and services including AdRoll, Hotjar, Shopify, and more. Explore Superior Auto, Inc.'s tech stack below.

AdRoll
Advertising
Hotjar
Analytics
Shopify
E-commerce
ADP Workforce Now
Human Capital Management
Constant Contact
Marketing Automation
Qualtrics
Online Form Builders
Microsoft Azure
Platform As A Service
Datadog
Real User Monitoring

Superior Auto, Inc.'s Email Address Formats

Superior Auto, Inc. uses at least 4 email formats:

Superior Auto, Inc. Email Formats	Example	Percentage
FLast@superior-auto.com	JDoe@superior-auto.com	90%
Last@superior-auto.com	Doe@superior-auto.com	7%
First.Last@superior-auto.com	John.Doe@superior-auto.com	2%
F.Last@superior-auto.com	J.Doe@superior-auto.com	1%

Frequently Asked Questions

What is Superior Auto, Inc.'s phone number?

You can contact Superior Auto, Inc.'s main corporate office by phone at

+1-260-444-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Superior Auto, Inc.'s official website and social media links?

Superior Auto, Inc.'s official website is superior-auto.com and has social profiles on LinkedIn.

How much revenue does Superior Auto, Inc. generate?

As of October 2026, Superior Auto, Inc.'s annual revenue is estimated to be $100M - $250M.

What is Superior Auto, Inc.'s NAICS code?

Superior Auto, Inc.'s NAICS code is 4411 - Automobile Dealers.

How many employees does Superior Auto, Inc. have currently?

As of October 2026, Superior Auto, Inc. has approximately 270 employees across 3 continents, including North America, Asia and Europe. Key team members include Chief Information Officer: M. I., President: D. H. and President: S. U. Explore Superior Auto, Inc.'s employee directory with LeadIQ.

What industry does Superior Auto, Inc. belong to?

Superior Auto, Inc. operates in the Retail Motor Vehicles industry.

What technology does Superior Auto, Inc. use?

Superior Auto, Inc.'s tech stack includes AdRoll, Hotjar, Shopify, ADP Workforce Now, Constant Contact, Qualtrics, Microsoft Azure and Datadog.

What is Superior Auto, Inc.'s email format?

Superior Auto, Inc.'s email format typically follows the pattern of FLast@superior-auto.com. Find more Superior Auto, Inc. email formats with LeadIQ.

When was Superior Auto, Inc. founded?

Superior Auto, Inc. was founded in 1975.

Superior Auto, Inc.

Q: What is Superior Auto, Inc.'s official website and social media links?

Superior Auto, Inc.'s official website is superior-auto.com. Superior Auto, Inc. has social profiles on LinkedIn.

Q: How many employees does Superior Auto, Inc. have currently?

Superior Auto, Inc. has approximately 270 employees.

Q: What technology does Superior Auto, Inc. use?

Superior Auto, Inc.'s tech stack includes Open Graph, Google Maps, X-Content-Type-Options, TikTok, Animate.css.

Q: What is Superior Auto, Inc.'s NAICS code?

Superior Auto, Inc.'s NAICS code is 4411 (Automobile Dealers).

Retail Motor VehiclesIndiana, United States201-500 Employees

Superior Auto, Inc. operates in the Retail Motor Vehicles industry and is headquartered in Fort Wayne, Indiana. The company provides financing solutions for customers with various credit profiles, including customizable payment plans and typically low down payments. Founded in 1975, it has grown from its original Fort Wayne location to more than 70 locations across Indiana, Michigan, Ohio, and Kentucky. It offers a 3-day exchange guarantee and aims to establish long-term customer relationships through service quality. The organization employs between 201 and 500 people and maintains a website at https://superior-auto.com.