Insights

Global parts sourcing Strong import activity from the USA with monthly container shipments and air freight for parts, vehicles, and bikes presents a steady pipeline for cross-border sales opportunities and upsell of performance parts to international markets.

One stop capability In-house engine, transmission, and differential fabrication capabilities position Superformance to offer end-to-end performance builds, upgrades, and custom restorations to motorsport enthusiasts and high-performance vehicle owners.

Brand prestige Multiple national-level accolades in car shows plus a long-standing presence since 1978 enhances credibility when targeting fellow enthusiasts, bidding for partnerships, sponsorships, and premium aftermarket collaborations.

Digital engagement Active online store and integration with Google Ads, Mailchimp, and social platforms indicate opportunities for targeted campaigns, loyalty programs, and cross-sell of parts, services, and builds to a global audience.

Mid-market potential Revenue in the 10–25 million range with a small to mid-sized team (11–50 employees) suggests opportunities to scale through strategic partnerships, OEM-like collaborations, and expanded distribution of performance components.

Superformance Tech Stack

Superformance uses 8 technology products and services including Google Ads Conversion Tracking, Google Hosted Libraries, Mailchimp, and more. Explore Superformance's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Mailchimp
    Email
  • Google Fonts API
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • Facebook
    Widgets
  • AddThis
    Widgets

Media & News

Superformance's Email Address Formats

Superformance uses at least 1 format(s):
Superformance Email FormatsExamplePercentage
First@superformance.com.auJohn@superformance.com.au
100%

Frequently Asked Questions

What is Superformance's official website and social media links?

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Superformance's official website is superformance.com.au and has social profiles on LinkedIn.

What is Superformance's SIC code NAICS code?

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Superformance's SIC code is 7538 - General Automotive Repair Shops NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Superformance have currently?

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As of July 2026, Superformance has approximately 17 employees across 3 continents, including North AmericaOceaniaEurope. Key team members include Coo: R. P.Director: G. M.. Explore Superformance's employee directory with LeadIQ.

What industry does Superformance belong to?

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Superformance operates in the Motor Vehicle Manufacturing industry.

What technology does Superformance use?

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Superformance's tech stack includes Google Ads Conversion TrackingGoogle Hosted LibrariesMailchimpGoogle Fonts APIjQuery UIBootstrapFacebookAddThis.

What is Superformance's email format?

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Superformance's email format typically follows the pattern of First@superformance.com.au. Find more Superformance email formats with LeadIQ.

When was Superformance founded?

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Superformance was founded in 1976.
Superformance logo

Superformance

Motor Vehicle ManufacturingQueensland, Australia11-50 Employees

Founded in 1978, Superformance operates in the motor vehicle manufacturing and performance restoration space, building and restoring cars and pickup trucks and supplying parts worldwide. It provides in-house capabilities to build engines, transmissions and differentials, positioning the company as a one-stop shop for performance projects.

The business sources parts from the United States with monthly containers and imports cars, bikes and trucks by air and sea. Its Capalaba site spans almost two acres and employs skilled craftsmen and tradespeople. The company has earned national recognition with accolades such as Top Car, Top Engine and Top Paint at car shows, and maintains an online store along with a project gallery on its website.

Section iconCompany Overview

SIC Code
7538 - General Automotive Repair Shops
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1976
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Superformance's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Superformance's revenue is estimated to be in the range of $10M$25M

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