Festival Power Superfly owns and operates major live events (Bonnaroo, Outside Lands) with a proven ability to attract large, engaged audiences. This creates upsell and sponsorship opportunities for brands seeking experiential marketing, tiered packages, and extended ON-AIR/OFF-AIR activations.

Brand Partnership A track record of connecting iconic brands with audiences through experience strategy, social amplification, and influencer activation suggests strong cross-sell potential to agencies and brands looking to leverage experiential campaigns for launches, product drops, or seasonal activations.

Data & Tech Existing tech stack (Power BI, Drupal/WordPress, Google/Microsoft productivity suites, Asana) supports data-driven planning and scalable production. This enables offering measurement, reporting dashboards, and ROI analysis to clients, enhancing value in pitches to CMOs and marketing teams.

Global Growth Revenue scale mid-range with substantial alliances (Comedy Central, Bucket Listers) and expansion history indicates readiness to partner with mid-market and enterprise clients in entertainment, media, and lifestyle brands seeking experiential platforms.

Team & Capabilities A 51-200 employee base with expertise in live events, corporate experiences, and audience insights positions Superfly to propose end-to-end experiential programs, including festival sponsorships, branded experiences, and influencer-led activations for multi-country campaigns.